PRESS RELEASE : Music Industry plagued by retitling of songs.

PRESS RELEASE : Music Industry plagued by retitling of songs.



Music Industry plagued by retitling of songs.

Millions missing in unreported artist royalties. New report reveals prolific problems with royalties in the music licensing landscape for artists and companies.

March 13th 2013: A new infographic report “State of the Music Licensing Industry: 2013” just published by The Music Licensing Directory provides alarming new data that shows an increasingly problematic music licensing landscape for recording artists, labels and publishers.

The new report provides analysis based upon detailed research into companies that license music from independent artists into film, television, games and advertising. 

“We have analyzed over 1500 music licensing companies globally, allowing for an accurate assessment of the market place and providing valued insight for artists and the industry.” said Winston Giles, CEO & Founder of The Music Licensing Directory.

The new report highlights that whilst the Music Licensing Industry continues to grow as a multi-billion dollar segment of the global music industry, there remains some unhealthy practices, most notably the prolific practice of retitling. Retitling is where a music licensing company re-registers a song under a different title with a performing rights organization (PRO), allowing for the royalties to be separately tracked when that song is licensed for a specific third party use. This allows the music licensing company to control and earn a significant share of the royalties collected.

The report states that 40% of music licensing companies retitle works for a share in royalties garnered from sync placements.

“The practice of retitling is considered unhealthy for artists and for the music licensing industry. It can be very problematic, as one piece of music with many titles is confusing and can lead to multiple parties claiming ownership of the same work and ultimately artists not receiving royalties owed, if at all.” stated Giles. “Music supervisors are becoming more and more reluctant to accept retitled works, and some of the bigger studios and companies are now refusing to work with retitled works in their productions.”

The practice of retitling may soon come to an end as a new technology called “Digital Fingerprinting” has emerged that should make retitling no longer an effective practice. Every individual piece of music contains a unique “fingerprint” and no two tracks are digitally identical, meaning that when music is broadcast it can be automatically detected and identified and the broadcast details recorded. This will be much more effective and accurate than physical cue sheets, which is the current method of reporting. Cue sheets are a highly ineffective and manual reporting process that leads to a significant amount of inaccuracies and missing artist royalties. Digital fingerprinting will make things too difficult for companies that retitle tracks as a unique piece of music can only have one unique ownership.

“Some royalty collection societies have begun the implementation of digital fingerprinting, however there remains no industry standard and the adaption away from archaic cue sheets to the new technology has been very slow.” said Giles. “There are suggestions from within the industry from companies like Tunesat, who claim that up to 80% of songs are not reported properly. When you consider that in the USA the collection societies collect over 2 Billion dollars annually - there is potentially a lot of money owed to artists going missing.”

View the full report:

- by MLD

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The Music Licensing Directory

The Music Licensing Directory lists & analyses more than 300 companies in more than 20 countries that license music to film, TV, Advertising & computer games. Using the search feature you can find companies that will license your music based upon your specific needs. You can search for companies by company type, location, if the company works with artists on an exclusive or non-exclusive basis and if the company retitles tracks or not. You can also search for companies using the keyword search feature, so you can search for companies by name, or search for companies based upon clients they may work with such as brands or TV shows. You can also learn from the experiences that others have had with companies by reading memberís comments added to each company profile. A subscription to the Music Licensing Directory also provides access to a new and unique Guide Book that tells you everything you need to know about making money licensing your music. The Guide Book, created by successful artists and music industry veterans, is critical knowledge for anyone serious about making money licensing their music. The Guide Book covers in detail the process of licensing your music and working with the different types of music licensing companies. You can learn the best way to approach music licensing companies and what to expect throughout the entire process of licensing your music to film, TV, advertising and computer games. With the Music licensing Directory you can also keep up to date with relevant news and new opportunities for your music through regular newsletters and blogs.


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